Sherri Ondrus

Moonshot Academy Program Overview (cont)

Funding and Financial Support

Workforce Development Funding (pending approval, Spring 2026) • Industry-recognized credential enables access to workforce development financial assistance • Funding can support program tuition and software costs • Public dollars invested with accountability for effective outcomes

Capital Consideration Program • Direct access to angel investors through platform engagement • Entrepreneurs who reach investable thresholds receive capital consideration • Small check investments to help scale to larger investors • Opportunity for introductions to additional investors and accelerators

Diverse Investment Pathways • CDFI (Community Development Financial Institutions) consideration • Community banking and credit union partnerships • Traditional bank financing options • Venture capital connections • Industry-agnostic and geography-agnostic investment opportunities

Investment Readiness Features • Scoring system identifies when entrepreneurs reach investment-ready thresholds • Data room setup signals serious fundraising intent • Financial performance tracking demonstrates viability to investors • Platform eliminates network bias by connecting investors to entrepreneurs nationwide • Access to pitch contests and accelerator introductions

Credential Pathway Credential Level Description Market Ready First credential for entrepreneurs with a serious idea who need to lock in their go-to-market strategy before formalizing their business (incorporating, hiring professionals, opening a business bank account).

Launch Ready Second credential opens access to the data room functionality for fundraising. Completion signals readiness to raise capital and scale the business.

Steps to Access Capital

• Complete the Launch Ready credential • Link business bank account to the platform • Set up a data room in the software • Reach investable scoring thresholds through platform engagement • Opt-in to share data with potential investors • Invite investors and funders to your data room

Data Privacy and Security

• All data belong to the entrepreneur • Opt-in system for sharing with investors and third parties • Moonshot can see limited information for coaching purposes only • Aggregated data used for research purposes only (anonymized) • No personal information is shared externally without explicit permission • Entrepreneurs can delete their data at any time Proprietary and Confidential | Moonshot © 2024| 2

Program Commitment and Timeline

Time Investment • Recommended commitment: 20 hours per week for 12 weeks • Self-paced learning through eight core lessons • Designed for entrepreneurs working while building their business

Expected Outcomes • 80% of certificate completers create employment for themselves • Entrepreneurs are able to pay themselves from business revenues • Proven to accelerate path to revenue generation • Increased likelihood of business success through structured approach

Economic Impact Tracking • Automated tracking of job creation in rural Arizona • Moonshot supports 100-200 entrepreneurs annually through pitch tours • Projected impact: 400-800 jobs created per year in rural communities • Non-obtrusive tracking provides clear ROI for grant applications and sponsorships • Long-term economic development tracking capability

Program Philosophy and Approach

Core Principles • Every entrepreneur has entered a sales position; focus on driving revenue • Fall in love with your customer, not just your idea • Understand personal and business finances relationship from day one • No shortcuts: structured process protects your family's financial future • Storytelling and authentic connection drive business development

What Makes This Different • Reduces the cost of entrepreneur support, expanding access nationwide • Industry-agnostic support for all types of businesses • Eliminates geographic and network bias in accessing capital • Data-driven approach proves what works for entrepreneur success • Long-term relationship building beyond initial program completion

Future CofounderOS Platform Development • Direct transaction processing from the platform • E-commerce site integration for sales tracking • Continued feature releases every few weeks • User feedback driving development roadmap • Ongoing connections to grants, funding, and customer opportunities

After Program Completion • Option to continue with paid subscription after two-year scholarship period or export all data to another system • Continued access to Moonshot and Make Startups network events and opportunities • Ongoing pitch contest and summit invitations • Long-term relationship with ecosystem partners

Moonshot Academy Program Overview: Moonshot Academy is a comprehensive entrepreneurship support program designed to help entrepreneurs across all industries build successful, fundable businesses. The program utilizes the CofounderOS platform through Make Startups to provide structured guidance, an industry-recognized credential, and direct pathways to capital.

Program Benefits

Industry-Recognized Credential • Country's first industry-recognized credential in entrepreneurship: Certificate of Entrepreneurship • Two-tier certification pathway: Market Ready and Launch Ready credentials • Credential developed with financial institutions and entrepreneur support organizations nationwide • Based on assessment standards proven to increase entrepreneur success rates

Comprehensive Business Operating System • Full project management software suite included • Integrated accounting and bookkeeping tools • Data room for managing fundraising activities • HRIS (Human Resource Information System) for secure employee file sharing • Product listing and sales tracking capabilities • Financial performance tracking against projections • Two years of software access is included in the program

Structured Learning Path • "Eight Things Every Founder Should Know" curriculum • Step-by-step guidance through business strategy development • Customer identification and pain point analysis • Revenue model development and go-to-market strategy • Financial projections and unit economics without requiring an MBA • Storytelling and business development techniques

Wraparound Support Services • Access to accounting, financial, and legal experts • One-on-one support throughout the journey • Community engagement and networking through ecosystem mapping • Continuous coaching and guidance from the Moonshot team

AI-Powered Assistance • Structured AI guidance with guardrails to ensure quality business planning • AI scoring system to identify bias in business planning • Automated feedback on business strategy completeness • Data-driven insights to improve investment readiness • Secure data ownership: your data belongs to you, not used for AI training

Hi, everyone. We recorded a Q-n-A session with the founders of this platform, Grace and Eric. We discussed the free software you get through this platform as well as how to use it to open a secure data room to indicate you're ready for investment consideration. We'll be editing down the video to short clips on particular topics but I want to share the link in the meantime: https://streamyard.com/dvq3xy66fi3d I'm going to paste a summary of the key points of this video. If you want me to send it to you as a pdf, please message me on this platform or at sondrus@moonshotaz.com

Hi, everyone. We recently split our course into two parts. The first half will certify you as "Market Ready." After you complete the second half, you also will be certified as "Launch Ready." The Launch Ready portion is important for those of you seeking capital/lending/funding soon.

As we make these updates, you may see changes reflected in your dashboard. Please reach out to me with any questions you have as you move through the modules. You're making good progress!

Hi, everyone! I'm new to Moonshot so I'm checking in to see how everyone is progressing, learn what questions you have, and ask what I can do to help. You can message me through this platform but feel free to email me directly at sondrus@moonshotaz.com